IMAGE TEAM

Product name: Image team

Client: Minardi

Production year: 1999

Product description: One of the most celebrated teams in Formula 1 racing has chosen Delineodesign to revamp its image. The first step was to design and define the livery of its new racer and analyse colour codes, sports trends around the world as well as - of course - its competitors. Afterwards, the logistics instruments used by the team were designed: trucks, busses, Hospitality, Box, Overalls and Team Uniforms, followed by Merchandising etc... Lastly, all of the company's corporate elements were redesigned, from its forms to its website, etc.