SHAKER

Product name: Shaker

Client: Amway Italia

Production year: 1997

Product description: Designed expressly for a multinational who wanted to "expand" it to sell dietary products, the item needed to be cheap, easy to use and have a simple shape. The use of two types of plastic (the cap is more rubbery than the cup) eliminated the need for a screwing thread, reducing moulding costs. The two slits on the cap are "instinctive" finger-rests for the middle and index fingers of both the right and left hand, to help each other and ensure a perfect grip. A simple shape with a pinch of personality.