SUPERMOTARD & CROSS LIVERY

Product name: Supermotard & Cross

Client: CPI Motor

Production year: 2002-2008

Product description: Designing "scooter" livery today is part of a product’s "customisation" process and is one of the key elements to its success in terms of sales on the international 50cc moped market. Given the presence of precise, highly standardised European directives, the performances of these scooters are becoming increasingly focused on the visual appeal they transmit when purchased. Therefore, the product is "dressed" based on an analysis of its target, global trends and the scooter's formal design